Do Social Role-Based Strategies Matter For Gen-Y Customers? The Case Of Indonesian Islamic Banks
Since its conception, Islamic banks (IBs) have been perceived to be more society-oriented than its counterpart. IBs are expected to engage with their customers in the higher ethical norm, more philanthropic activities, and also concern with their impact on society. Such conceptions become customers’...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Syarif Hidayatullah State Islamic University of Jakarta
2020-06-01
|
| Series: | Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah |
| Subjects: | |
| Online Access: | http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/15305 |