Cost-Effectiveness of Using Mass Media to Prevent Tobacco Use among Youth and Young Adults: The FinishIt Campaign

Cost-Effectiveness of Using Mass Media to Prevent Tobacco Use among Youth and Young Adults: The FinishIt Campaign

Mass media campaigns have been hailed as some of the most effective tobacco prevention interventions. This study examined the cost-effectiveness of the national tobacco prevention campaign, truth<sup>&#174;</sup> FinishIt, to determine the cost per quality-adjusted life year (QALY) s...

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Bibliographic Details
Main Authors: Elizabeth C. Hair, David R. Holtgrave, Alexa R. Romberg, Morgane Bennett, Jessica M. Rath, Megan C. Diaz, Donna M. Vallone
Format: Article
Language:English
Published: MDPI AG 2019-11-01
Series:International Journal of Environmental Research and Public Health
Subjects:
tobacco control
mass media
cost effectiveness
Online Access:https://www.mdpi.com/1660-4601/16/22/4312

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