LEGO Dimensions meets Doctor Who: Transbranding and New Dimensions of Transmedia Storytelling?
This article explores how the ‘toys-to-life’ videogame LEGO Dimensions (Warner Bros. Interactive Entertainment/Traveller’s Tales/The LEGO Group, 2015) mashes up many different franchise storyworlds and brands. Specifically, I focus on how Doctor Who (BBC, 1963—), the British TV science fiction serie...
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| Format: | Article |
| Language: | English |
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Icono 14
2016-01-01
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| Series: | La Revista Icono 14 |
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| Online Access: | https://icono14.net/ojs/index.php/icono14/article/view/942 |