| Summary: | The article discusses the issue of innovativeness in the area of packaging with reference to the balanced development. It also presents the threats of the packaging industry to the natural environment and the methods and tools of their restriction. The importance of biodegradable packaging and packaging from recycled materials is stressed. Moreover, the problems of the burdensomeness of packaging products and the packaging manufacturers are emphasised. Modern enterprises must implement pro-ecological, innovative activities, both at the level of production and the company’s management. The changing economic conditions and the social pressure result in the new company’s management goals - alongside the production, financial and other aspects. These new goals refer to the widely understood environment, and human life and health. The analysis of the innovative and pro-ecological activities implementation was presented on the example of a modern, dynamically developing joint stock company, United Packaging S.A., producing packaging from corrugated board with the increased water resistance for food industry, household chemicals and electronic industry.
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