Millennials: America’s cash cow is not necessarily a herd
Purpose – The purpose of this paper is to examine the travel motivations, perceived benefits of travel, and the utility of travel mediums among US millennials. Design/methodology/approach – In order to further examine the homogeneity of millennial travelers, millennials were put into two subgroups...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2018-06-01
|
| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-12-2017-0056 |