Elektroniczne komunikowanie publiczne jednostek samorządu terytorialnego w mediach społecznościowych
This article focuses on public electronic communication of local government units in social media. The author performed research on official social profiles of urban communes in Lublin voivodship on Facebook. In the introduction she presents terms and research methods. Further the activity of cities...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2016-01-01
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| Series: | Ekonomiczne Problemy Usług |
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| Online Access: | https://wnus.edu.pl/epu/pl/issue/139/article/1702/ |
| Summary: | This article focuses on public electronic communication of local government units in social media. The author performed research on official social profiles of urban communes in Lublin voivodship on Facebook. In the introduction she presents terms and research methods. Further the activity of cities on Facebook is tested and later she analyzes certain profiles structurally by the prism of effective public communication (informing and marketing). Finally, the posts and communication of offices are analyzed. |
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| ISSN: | 1896-382X 2353-2866 |