Studi Terpaan Media Pemasaran Melalui Posting Instagram Terhadap Ekuitas Merek Pelanggan Sumoboo! (Analisis Eksplanatif pada Komunitas Food Blogger #WTFoodies)
Social media is used as a medium for promotion and marketing to drive consumers to buy. SumoBoo! is a trademark of Indonesia to adopt the Japanese culture and the Japanese dessert outlets that optimize the use of social media. Posting photos SumoBoo dessert! through social media a little more able t...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Tarumanagara
2016-07-01
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| Series: | Jurnal Komunikasi |
| Subjects: | |
| Online Access: | http://journal.untar.ac.id/index.php/komunikasi/article/view/50/53 |