Editorial: Link Spam and Search Engines
The growing number of blogs has caused problems for search engines, problems such as the highly frequent blog spam. Spammers use blogs to promote their websites. Spammers are trying to win the attention of search engines, not of bloggers or their readers. Link spam dishonestly and deliberately manip...
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| Format: | Article |
| Language: | English |
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Webology Center
2006-03-01
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| Series: | Webology |
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| Online Access: | http://www.webology.org/2006/v3n1/editorial7.html |
| Summary: | The growing number of blogs has caused problems for search engines, problems such as the highly frequent blog spam. Spammers use blogs to promote their websites. Spammers are trying to win the attention of search engines, not of bloggers or their readers. Link spam dishonestly and deliberately manipulates link-based ranking algorithms of search engines like Google's PageRank to increase the rank of a web site or page so that it is placed as close to the top of search results as possible. A link-based ranking algorithm gives a higher ranking to a site that has many backlinks, especially from highly-ranked sites/pages. |
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| ISSN: | 1735-188X |