| Summary: | The formation of notions about the mechanism of transition from the social order to the chaos and vice versa - from the chaos to a new order, represented by the synergetic philosophy of history, which is entirely based on the ideas of V.P. Branskiy, allows us to take a fresh look at the process of changing value systems in society. It is based on the process of changing ideals. The social ideal aims to overcome the contradictions of life. However, when its main function is implemented, some contradictions disappear, but others appear. The selection of viable ideals leads us only to a temporary softening of social contradictions: the implementation of new ideals deduces the society from the deadlock, but at the same time, it forms the conditions for new contradictions and new crisis in the new system of values. The study of the process of self-organization of ideals and values allowed the St. Petersburg school of social synergetics to discover the operation of law of correlation of the standards of behavioral stereotype to the standards of ethical ideal. The study of this law serves as a system-forming element in the study of the ideology of society, it allows us to understand why an adequate form of existence of such cultural universals as freedom, goodness, beauty, truth, besides the ideal, is also the norm - as value and the regulator of relations.
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