Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia

Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia

The purpose of this study was to show the implementation of feasibility study for the hotel project by using Political, Economic, Social, and Technological (PEST) analysis, Porter’s five forces and Resource-Based View (RBV). A case study was conducted in a full-service independent four-star hotel pr...

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Bibliographic Details
Main Authors: Pudin Saepudin, Fajar Kusnadi Kusumah Putra, I Gusti Agung Wahyu Adrian
Format: Article
Language:English
Published: Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE) 2019-04-01
Series:Journal of Economics, Business & Accountancy
Subjects:
hotel feasibility study
pest analysis
porter’s five forces
resource-based view
captal budget.
Online Access:https://journal.perbanas.ac.id/index.php/jebav/article/view/1662

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