Consumers’ Motives for Eating and Choosing Sweet Baked Products: A Cross-Cultural Segmentation Study
This study aimed to examine consumers’ motives for eating and choosing sweet baked products (SBPs). A cross-cultural segmentation study on a South African (SA) and Swiss population sample (<i>n</i> = 216), was implemented using the Motivation for Eating Scale (MFES) and the Food Choice Q...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-12-01
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| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/9/12/1811 |