Crowding under the Auditory Perspective

Crowding under the Auditory Perspective

O ambiente de loja apresenta grande importância sobre a experiência de compra pelo consumidor. Nos últimos anos, a quantidade de estudos acerca da atmosfera de loja tem aumentado, com produção de pesquisas sobre os mais diversos elementos presentes no ambiente varejista: iluminação, aromas, atendime...

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Bibliographic Details
Main Authors:	Fernanda Trindade Deyl, Lélis Balestrin Espartel
Format:	Article
Language:	English
Published:	Faculdade Meridional IMED 2017-08-01
Series:	Revista de Administração IMED
Subjects:	Crowding Marketing Sensorial Audição
Online Access:	https://seer.imed.edu.br/index.php/raimed/article/view/1475

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