The Complex Network of Things: When Technology is Making the Deal
What consumers notice from the IoT is just the tip of the iceberg. Underneath the surface, dozens of applications are communicating and interacting with each other. A brand that wants to succeed in this complex environment needs to work within this network and make sure that its messages are the one...
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| Format: | Article |
| Language: | English |
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Sciendo
2018-10-01
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| Series: | GfK Marketing Intelligence Review |
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| Online Access: | http://www.degruyter.com/view/j/gfkmir.2018.10.issue-2/gfkmir-2018-0016/gfkmir-2018-0016.xml?format=INT |