Services in support of promoting territorial tourism and culture: the living lab project EPULIA

• Main Authors: Domenica Suma, Nicola Savino, Ornella Galasso
• Format: Article
• Language: English
• Published: University of Bologna 2014-12-01
• Series: Conservation Science in Cultural Heritage
• Subjects: Valle d’Itria; cultural tourism; mobile marketing; augmented reality technology; virtual tour
• Online Access: http://conservation-science.unibo.it/article/view/4749

The project “Enjoy Puglia using Ubiquitous technology in Landscape Interactive Adventures” (EPULIA) is aimed at the development of a platform populated by innovative and technological applications in which users can enjoy entertainment and educational contents in an interactive way, by means of multimedia and mobile technology. The platform, through the support of the skills of SMEs (LifeResult, Info.Sist and Cedimpresa) and the Research Laboratory (Consortium CETMA) in terms of research and experimentation, aims to provide services for supporting the promotion of the cultural tourism of Apulia, and provides information and contents of interest for tourists, including routes and itineraries, with the definition of real interactive and geo-referenced maps and information on available accommodation. The platform will provide tourists with added value in information retrieval: using modern devices, equipped with GPS, the multi-channel services will offer and unify contents that might otherwise be disseminated using Internet sites and portals.