| Summary: | This article examines the focuses on the relationship between personal data protection and information and communication technologies (ICTs). The aim is to advance a critical and communicational approach for investigating the status and the use of personal data in the digital age. Our work contextualizes the findings of other empirically grounded studies focusing on the industrialization and commodification of personal data. Using a two-pronged approach, we analyze how innovations in ICTs destabilize the regulatory context while simultaneously being used as a means to implement regulations in accordance with organizational principles described in texts from industries. Situating our discussion within the context of the internationalization of communication and markets, we are able to illuminate the influence of distributed monitoring, and socio-economic conflict on the protection of personal data.
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