Impact of Marketing Mix Elements on Brand Equity of Healthcare Equipment – A Case Study
Brand equity generally means the relative popularity, success & additional market share which the firm realizes in comparison with other substitute brands available in the target market. So, every company must invest heavily & design the market strategies accordingly to catch the lion shar...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srusti Academy of Management
2015-12-01
|
| Series: | Srusti Management Review |
| Subjects: | |
| Online Access: | http://srustimanagementreview.ac.in/paperfile/777938674_Impact%20of%20Marketing%20Mix%20Elements%20on%20Brand%20Equity-Sagyan%20Sagarika%20Mohanty-Vol%20-%20VIII%20%20Issue%20II%20%20Jul%20-%20Dec%202015.pdf |