Media trends of sports journalism: experience of satellite television channel NTV-Plus Football

• Main Author: R L Gouttsait
• Format: Article
• Language: English
• Published: Peoples’ Friendship University of Russia (RUDN University) 2011-06-01
• Series: RUDN Journal of Studies in Literature and Journalism
• Subjects: медиасреда; спортивный контент; тренд; дигитализация; конвергенция; медиатизированная публика; интерактивность
• Online Access: http://journals.rudn.ru/literary-criticism/article/view/4579

Article is devoted studying of modern trends of sports journalism on an example of television channel NTV-Plus Football. It is shown that the sports television develops by the way of quantitative and qualitative change of a content, transformation of a television product in multimedia, unlimited access to media channels and introductions of interactive user services. The spectator audience is actively involved in manufacture of a television product, and the profession of the sports journalist becomes more and more multipurpose and responsible.