Comparative models in customer base analysis: parametric model and observation-driven model
This study conducts a dynamic rolling comparison between the Pareto/NBD model (parametric model) and machine learning algorithms (observation-driven models) in customer base analysis, which the literature has not comprehensively investigated before. The aim is to find the comparative edge of these...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2020-10-01
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| Series: | Journal of Business Economics and Management |
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| Online Access: | https://www.mla.vgtu.lt/index.php/JBEM/article/view/13194 |