Country Brand-Strength Index for G7 Countries and Turkey

Country Brand-Strength Index for G7 Countries and Turkey

Even though, in the past, competition depended on the factors of production possessed, today it depends on the production of value-added goods, their export, and finally, branding of the country today. Since the late 1990s, the brand value of countries has been an important concept that has been st...

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Bibliographic Details
Main Author: Kübra Ulutaş
Format: Article
Language:English
Published: Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE) 2021-07-01
Series:Multidisciplinary Business Review
Subjects:
Brand value
country brand strength index
AHP method
Online Access:https://journalmbr.net/index.php/mbr/article/view/1186

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