Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices
Objective Investigating previous researches shows that changes in the marketing approach of organizations have shifted from traditional attributes and benefits to the approach of creating experiences for consumers. Actually, this new approach is based on the fact that consumers' lives are large...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2019-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_72538_f125453c668fb2e8c3d1de553e49fe03.pdf |