Characteristics of Dual Product Users
The mobile phone market in Japan has a particular type of user, called a “dual product user,” who uses multiple mobile phones. Compared with other mobile phone users, dual product users possess a high level of consumer knowledge regarding mobile phones. Their ability to process information based on...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Global Business Research Center
2016-06-01
|
| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/15/3/15_0160413a/_pdf/-char/en |