Marketing research and place image
The paper deals with some problems of the image and identity of two towns (Brno and Zlín) as well as the whole country (Czech Republic). It starts with theoretical explanation of terms place image, identity and culture and its interrelated influences. Than own empirical marketing research of Brno im...
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| Format: | Article |
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Mendel University Press
2006-01-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
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| Online Access: | https://acta.mendelu.cz/54/6/0239/ |
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doaj-e08f056152054e1d8b9778d97cfee7ad2020-11-24T21:42:13ZengMendel University PressActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis1211-85162464-83102006-01-0154623924810.11118/actaun200654060239Marketing research and place imageMiroslav Foret0V. ForetováÚstav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republikaThe paper deals with some problems of the image and identity of two towns (Brno and Zlín) as well as the whole country (Czech Republic). It starts with theoretical explanation of terms place image, identity and culture and its interrelated influences. Than own empirical marketing research of Brno image is presented and compared with theory of marketing communication, especially with the problems of place identity, unified visual style and logo. https://acta.mendelu.cz/54/6/0239/imageidentitymarketing researchmarketing communicationunified visual stylelogo |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Miroslav Foret V. Foretová |
| spellingShingle |
Miroslav Foret V. Foretová Marketing research and place image Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis image identity marketing research marketing communication unified visual style logo |
| author_facet |
Miroslav Foret V. Foretová |
| author_sort |
Miroslav Foret |
| title |
Marketing research and place image |
| title_short |
Marketing research and place image |
| title_full |
Marketing research and place image |
| title_fullStr |
Marketing research and place image |
| title_full_unstemmed |
Marketing research and place image |
| title_sort |
marketing research and place image |
| publisher |
Mendel University Press |
| series |
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| issn |
1211-8516 2464-8310 |
| publishDate |
2006-01-01 |
| description |
The paper deals with some problems of the image and identity of two towns (Brno and Zlín) as well as the whole country (Czech Republic). It starts with theoretical explanation of terms place image, identity and culture and its interrelated influences. Than own empirical marketing research of Brno image is presented and compared with theory of marketing communication, especially with the problems of place identity, unified visual style and logo. |
| topic |
image identity marketing research marketing communication unified visual style logo |
| url |
https://acta.mendelu.cz/54/6/0239/ |
| work_keys_str_mv |
AT miroslavforet marketingresearchandplaceimage AT vforetova marketingresearchandplaceimage |
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1725918262843146240 |