Pengaruh Celebrity Endorser Dan Word Of Mouth Terhadap Keputusan Pembelian Produk Sweater Online Shop Alco Di Media Sosial Instagram

Pengaruh Celebrity Endorser Dan Word Of Mouth Terhadap Keputusan Pembelian Produk Sweater Online Shop Alco Di Media Sosial Instagram

Alco is a small and medium businesses producing knit sweaters. Alco admitted about an increase in sales after endorsement to celebrity endorser. But, there is a decline in sales in the mid 2016 even Alco been using celebrity endorser. From the initial survey results that the researcher conducted to...

Full description

Bibliographic Details
Main Authors: Nur Amalina Fildzah, Devilia Sari
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan 2017-10-01
Series:Jurnal Ekonomi, Bisnis dan Entrepreneurship
Subjects:
celebrity endorser
word of mouth
purchase decision
Online Access:http://jurnal.stiepas.ac.id/index.php/jebe/article/view/201

Similar Items

Similar Items