IMPLEMENTATION OF MARKETING IN RURAL TOURISM AS A PRAGMATIC DEVELOPMENT AGENDA
Introduction. In the context of integration processes and the transition to a market economy, innovative forms of management and the search for alternative or related activities for gaining competitive advantages and obtaining additional profit become more and more important. This tendency takes pla...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mykolayiv National Agrarian University
2018-03-01
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| Series: | Modern Economics |
| Subjects: | |
| Online Access: | https://modecon.mnau.edu.ua/issue/7-2018/UKR/chumachenko.pdf |