Ouverture de ‘Communication and Global Markets’

Communication is a complex phenomenon, with numerous scientific and operational dimensions, the most significant of which are: psychology, sociology, technology, legal, ethics, economics and management. In the managerial dimension, communication reveals a relatively recent theoretical ‘body’, which...

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Main Author: Silvio M. Brondoni
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2006-06-01
Series:Symphonya
Subjects:
Online Access:https://symphonya.unicusano.it/article/view/9333
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spelling doaj-e0287e849ded4ff784794bc3bcb02d1c2021-05-13T07:44:30ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192006-06-01021810.4468/2006.2.01ouverture8862Ouverture de ‘Communication and Global Markets’Silvio M. BrondoniCommunication is a complex phenomenon, with numerous scientific and operational dimensions, the most significant of which are: psychology, sociology, technology, legal, ethics, economics and management. In the managerial dimension, communication reveals a relatively recent theoretical ‘body’, which has developed to outline the many innovative experiences of businesses, and particularly of organisations involved in the competitive processes of globalisation. In the last years, digital communication has radically altered relations between business and the market, cancelling the spatial constraints of relations and influencing the management of time in action/reaction competition. Modern global corporate communication is managed, on one hand, by analogical communication (with a hierarchical dominance of the source and the passive interest of the audience) that develop one-way communication policies (push strategy communication); and, on the other, it is managed by digital communication to stimulate the active interest of individually profiled targets that cease to be just passive receivers while they activate two-way communication processes (pull strategy communication).https://symphonya.unicusano.it/article/view/9333communication managerial economicsglobal corporate communicationbusiness communicationdigital communicationactive interestanalogical communicationpassive interestsubliminal communicationpush/pull communication
collection DOAJ
language English
format Article
sources DOAJ
author Silvio M. Brondoni
spellingShingle Silvio M. Brondoni
Ouverture de ‘Communication and Global Markets’
Symphonya
communication managerial economics
global corporate communication
business communication
digital communication
active interest
analogical communication
passive interest
subliminal communication
push/pull communication
author_facet Silvio M. Brondoni
author_sort Silvio M. Brondoni
title Ouverture de ‘Communication and Global Markets’
title_short Ouverture de ‘Communication and Global Markets’
title_full Ouverture de ‘Communication and Global Markets’
title_fullStr Ouverture de ‘Communication and Global Markets’
title_full_unstemmed Ouverture de ‘Communication and Global Markets’
title_sort ouverture de ‘communication and global markets’
publisher Niccolò Cusano University-Rome
series Symphonya
issn 1593-0300
1593-0319
publishDate 2006-06-01
description Communication is a complex phenomenon, with numerous scientific and operational dimensions, the most significant of which are: psychology, sociology, technology, legal, ethics, economics and management. In the managerial dimension, communication reveals a relatively recent theoretical ‘body’, which has developed to outline the many innovative experiences of businesses, and particularly of organisations involved in the competitive processes of globalisation. In the last years, digital communication has radically altered relations between business and the market, cancelling the spatial constraints of relations and influencing the management of time in action/reaction competition. Modern global corporate communication is managed, on one hand, by analogical communication (with a hierarchical dominance of the source and the passive interest of the audience) that develop one-way communication policies (push strategy communication); and, on the other, it is managed by digital communication to stimulate the active interest of individually profiled targets that cease to be just passive receivers while they activate two-way communication processes (pull strategy communication).
topic communication managerial economics
global corporate communication
business communication
digital communication
active interest
analogical communication
passive interest
subliminal communication
push/pull communication
url https://symphonya.unicusano.it/article/view/9333
work_keys_str_mv AT silviombrondoni ouverturedecommunicationandglobalmarkets
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