Innovations to enrich science communication through radio

• Main Authors: Thakar Bhaumik, Kothari Abhay
• Format: Article
• Language: English
• Published: Sissa Medialab 2004-12-01
• Series: JCOM: Journal of Science Communication
• Online Access: http://jcom.sissa.it/comment/com030405.pdf

The Radio is an instrument of communication that has percolated to all the strata of the diverse Indian society. Its position has been consolidated through history as a regular companion and a source of information and entertainment. Its affordability, accessibility and non-reliance on costly resources have ensured its presence in almost all the households. It has become indispensable from kitchens, family rooms and even workspaces. It is one of the few or rather the only medium of communication after the print media wherein information dissemination still is primary and entertainment a secondary requirement, especially the rural areas. The role of radio in rural India is one that demands prominence and hence has been used as a primary resource for various projects on science communication. A majority of the science radio serial listeners are from the rural areas. The radio therefore is an ideal medium for reaching out to the masses. The radio even with its popularity and huge following is lacking in certain aspects that make science communication complete. Manthan Educational Programme Society developed concepts to make these efforts more effective by ensuring higher involvement and interest in these programs.