Earned Media and Public Engagement With CDC’s "Tips From Former Smokers" Campaign: An Analysis of Online News and Blog Coverage

Earned Media and Public Engagement With CDC’s "Tips From Former Smokers" Campaign: An Analysis of Online News and Blog Coverage

BackgroundIn March 2012, the US Centers for Disease Control and Prevention (CDC) launched the first-ever paid national tobacco education campaign. At a cost of US $54 million, “Tips from Former Smokers” (Tips) ran for 3 months across multiple media, depicting the suffering ex...

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Bibliographic Details
Main Authors:	Kornfield, Rachel, Smith, Katherine Clegg, Szczypka, Glen, Vera, Lisa, Emery, Sherry
Format:	Article
Language:	English
Published:	JMIR Publications 2015-01-01
Series:	Journal of Medical Internet Research
Online Access:	http://www.jmir.org/2015/1/e12/

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