Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market Changes
In the past three years, Augmented Reality (AR) / Virtual Reality (VR) industry gradually emerges from concept into the market. Due to the technology and other various factors, the industry at the beginning of the molding is frustrated. Moreover the sudden COVID-19 outbreak in 2020 has brought new m...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
EDP Sciences
2021-01-01
|
Series: | E3S Web of Conferences |
Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/11/e3sconf_netid2021_03037.pdf |
id |
doaj-dfb6d9e47ab2438db22c8fe95593ce7e |
---|---|
record_format |
Article |
spelling |
doaj-dfb6d9e47ab2438db22c8fe95593ce7e2021-02-18T10:42:43ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012350303710.1051/e3sconf/202123503037e3sconf_netid2021_03037Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market ChangesLiu Baiheng0Zhou Wen1College of Arts and Media, Beijing Normal UniversityCollege of Arts and Media, Beijing Normal UniversityIn the past three years, Augmented Reality (AR) / Virtual Reality (VR) industry gradually emerges from concept into the market. Due to the technology and other various factors, the industry at the beginning of the molding is frustrated. Moreover the sudden COVID-19 outbreak in 2020 has brought new market changes at home and abroad. Based on this background, this paper analyzes the specific changes or difficulties faced by AR/VR industry under the new situation especially the attitude to the 5G, and on this basis puts forward feasible industrial transformation strategy. It is expected to provide new ideas and referential experiences for the industry research and development team, enterprises and academic researchers.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/11/e3sconf_netid2021_03037.pdf |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Liu Baiheng Zhou Wen |
spellingShingle |
Liu Baiheng Zhou Wen Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market Changes E3S Web of Conferences |
author_facet |
Liu Baiheng Zhou Wen |
author_sort |
Liu Baiheng |
title |
Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market Changes |
title_short |
Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market Changes |
title_full |
Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market Changes |
title_fullStr |
Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market Changes |
title_full_unstemmed |
Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market Changes |
title_sort |
research on china’s ar/vr industry transformation strategies in the context of domestic and foreign market changes |
publisher |
EDP Sciences |
series |
E3S Web of Conferences |
issn |
2267-1242 |
publishDate |
2021-01-01 |
description |
In the past three years, Augmented Reality (AR) / Virtual Reality (VR) industry gradually emerges from concept into the market. Due to the technology and other various factors, the industry at the beginning of the molding is frustrated. Moreover the sudden COVID-19 outbreak in 2020 has brought new market changes at home and abroad. Based on this background, this paper analyzes the specific changes or difficulties faced by AR/VR industry under the new situation especially the attitude to the 5G, and on this basis puts forward feasible industrial transformation strategy. It is expected to provide new ideas and referential experiences for the industry research and development team, enterprises and academic researchers. |
url |
https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/11/e3sconf_netid2021_03037.pdf |
work_keys_str_mv |
AT liubaiheng researchonchinasarvrindustrytransformationstrategiesinthecontextofdomesticandforeignmarketchanges AT zhouwen researchonchinasarvrindustrytransformationstrategiesinthecontextofdomesticandforeignmarketchanges |
_version_ |
1724263493494898688 |