Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market Changes

In the past three years, Augmented Reality (AR) / Virtual Reality (VR) industry gradually emerges from concept into the market. Due to the technology and other various factors, the industry at the beginning of the molding is frustrated. Moreover the sudden COVID-19 outbreak in 2020 has brought new m...

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Main Authors: Liu Baiheng, Zhou Wen
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/11/e3sconf_netid2021_03037.pdf
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spelling doaj-dfb6d9e47ab2438db22c8fe95593ce7e2021-02-18T10:42:43ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012350303710.1051/e3sconf/202123503037e3sconf_netid2021_03037Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market ChangesLiu Baiheng0Zhou Wen1College of Arts and Media, Beijing Normal UniversityCollege of Arts and Media, Beijing Normal UniversityIn the past three years, Augmented Reality (AR) / Virtual Reality (VR) industry gradually emerges from concept into the market. Due to the technology and other various factors, the industry at the beginning of the molding is frustrated. Moreover the sudden COVID-19 outbreak in 2020 has brought new market changes at home and abroad. Based on this background, this paper analyzes the specific changes or difficulties faced by AR/VR industry under the new situation especially the attitude to the 5G, and on this basis puts forward feasible industrial transformation strategy. It is expected to provide new ideas and referential experiences for the industry research and development team, enterprises and academic researchers.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/11/e3sconf_netid2021_03037.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Liu Baiheng
Zhou Wen
spellingShingle Liu Baiheng
Zhou Wen
Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market Changes
E3S Web of Conferences
author_facet Liu Baiheng
Zhou Wen
author_sort Liu Baiheng
title Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market Changes
title_short Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market Changes
title_full Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market Changes
title_fullStr Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market Changes
title_full_unstemmed Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market Changes
title_sort research on china’s ar/vr industry transformation strategies in the context of domestic and foreign market changes
publisher EDP Sciences
series E3S Web of Conferences
issn 2267-1242
publishDate 2021-01-01
description In the past three years, Augmented Reality (AR) / Virtual Reality (VR) industry gradually emerges from concept into the market. Due to the technology and other various factors, the industry at the beginning of the molding is frustrated. Moreover the sudden COVID-19 outbreak in 2020 has brought new market changes at home and abroad. Based on this background, this paper analyzes the specific changes or difficulties faced by AR/VR industry under the new situation especially the attitude to the 5G, and on this basis puts forward feasible industrial transformation strategy. It is expected to provide new ideas and referential experiences for the industry research and development team, enterprises and academic researchers.
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/11/e3sconf_netid2021_03037.pdf
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