Influence of social networks on the purchase decisions of university students

Influence of social networks on the purchase decisions of university students

The emergence of social networks has not just had a great impact in the way companies promote their products and services, but also in the decision-making process of consumers regarding their purchases. Using the application and extension of the models proposed by Okazaki et al. (2012), the present...

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Bibliographic Details
Main Authors: Lorena Estefania Gutiérrez Flórez, Maria Isabel Correa Escobar, Andrés Henao Restrepo, Diana Arango Botero, Alejandro Valencia Arias
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2018-01-01
Series:Management Letters/Cuadernos de Gestión
Subjects:
Trust
purchase decisions
information
marketing
social networks
Online Access:http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2018&vol=18&num=1&o=3

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