APPLICABILITY OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY EXTENDED TO THE CONSUMER USE CONTEXT (UTAUT2) IN BRAZIL: AN EVALUATION OF THE MODEL USING A SAMPLE OF INTERNET USERS ON SMARTPHONES

This study, using a sample of internet users on smartphones, analyzed through UTAUT2 model in order to test the validity of their constructs in Brazil. We sought to thereby expand the understanding of individual acceptance and use of technology in the context of consumption, evaluating a new model...

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Main Authors: Luiz Henrique Lima Faria, Antônio Carlos Giuliani, Nadia Kassouf Pizzinatto, Andrea Kassouf Pizzinatto
Format: Article
Language:English
Published: Universidade Federal de Santa Maria 2014-04-01
Series:Revista de Administração da UFSM
Subjects:
Online Access:http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/download/13088/pdf
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spelling doaj-df26767df8e740b8bd9a81ea262a0c182020-11-24T22:21:23ZengUniversidade Federal de Santa MariaRevista de Administração da UFSM1983-46591983-46592014-04-017233234810.5902/1983465913088APPLICABILITY OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY EXTENDED TO THE CONSUMER USE CONTEXT (UTAUT2) IN BRAZIL: AN EVALUATION OF THE MODEL USING A SAMPLE OF INTERNET USERS ON SMARTPHONESLuiz Henrique Lima Faria0Antônio Carlos Giuliani1Nadia Kassouf Pizzinatto2Andrea Kassouf Pizzinatto3Instituto Federal do Espírito Santa – IFESUniversidade Metodista da Piracicaba – UNIMEPFundação Getúlio Vargas – FGVFaculdade de Tecnologia de Piracicaba – FATEPThis study, using a sample of internet users on smartphones, analyzed through UTAUT2 model in order to test the validity of their constructs in Brazil. We sought to thereby expand the understanding of individual acceptance and use of technology in the context of consumption, evaluating a new model in Brazil. The results of this study revealed the impossibility of using some constructs the original model as predictors of intention and consumption behavior. Future studies that include a larger sample, analysis of other technologies and inclusion of moderating variables were suggested.http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/download/13088/pdfAcceptance and Use of TechnologySmartphonesStructural Equation Analysis
collection DOAJ
language English
format Article
sources DOAJ
author Luiz Henrique Lima Faria
Antônio Carlos Giuliani
Nadia Kassouf Pizzinatto
Andrea Kassouf Pizzinatto
spellingShingle Luiz Henrique Lima Faria
Antônio Carlos Giuliani
Nadia Kassouf Pizzinatto
Andrea Kassouf Pizzinatto
APPLICABILITY OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY EXTENDED TO THE CONSUMER USE CONTEXT (UTAUT2) IN BRAZIL: AN EVALUATION OF THE MODEL USING A SAMPLE OF INTERNET USERS ON SMARTPHONES
Revista de Administração da UFSM
Acceptance and Use of Technology
Smartphones
Structural Equation Analysis
author_facet Luiz Henrique Lima Faria
Antônio Carlos Giuliani
Nadia Kassouf Pizzinatto
Andrea Kassouf Pizzinatto
author_sort Luiz Henrique Lima Faria
title APPLICABILITY OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY EXTENDED TO THE CONSUMER USE CONTEXT (UTAUT2) IN BRAZIL: AN EVALUATION OF THE MODEL USING A SAMPLE OF INTERNET USERS ON SMARTPHONES
title_short APPLICABILITY OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY EXTENDED TO THE CONSUMER USE CONTEXT (UTAUT2) IN BRAZIL: AN EVALUATION OF THE MODEL USING A SAMPLE OF INTERNET USERS ON SMARTPHONES
title_full APPLICABILITY OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY EXTENDED TO THE CONSUMER USE CONTEXT (UTAUT2) IN BRAZIL: AN EVALUATION OF THE MODEL USING A SAMPLE OF INTERNET USERS ON SMARTPHONES
title_fullStr APPLICABILITY OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY EXTENDED TO THE CONSUMER USE CONTEXT (UTAUT2) IN BRAZIL: AN EVALUATION OF THE MODEL USING A SAMPLE OF INTERNET USERS ON SMARTPHONES
title_full_unstemmed APPLICABILITY OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY EXTENDED TO THE CONSUMER USE CONTEXT (UTAUT2) IN BRAZIL: AN EVALUATION OF THE MODEL USING A SAMPLE OF INTERNET USERS ON SMARTPHONES
title_sort applicability of unified theory of acceptance and use of technology extended to the consumer use context (utaut2) in brazil: an evaluation of the model using a sample of internet users on smartphones
publisher Universidade Federal de Santa Maria
series Revista de Administração da UFSM
issn 1983-4659
1983-4659
publishDate 2014-04-01
description This study, using a sample of internet users on smartphones, analyzed through UTAUT2 model in order to test the validity of their constructs in Brazil. We sought to thereby expand the understanding of individual acceptance and use of technology in the context of consumption, evaluating a new model in Brazil. The results of this study revealed the impossibility of using some constructs the original model as predictors of intention and consumption behavior. Future studies that include a larger sample, analysis of other technologies and inclusion of moderating variables were suggested.
topic Acceptance and Use of Technology
Smartphones
Structural Equation Analysis
url http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/download/13088/pdf
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