Summary: | Editor of the Uruguayan 'novecientos' but also pioneer in the editing of Argentinean theatre, Italian Orsini M. Bertani performed a key cultural action for the elites of the time (who did not always support him) and especially for the future. In the editing house which bore his name he mainly published his contemporaries from the emerging movement later known as Modernismo (Julio Herrera y Reissig, Delmira Agustini) and from urban or criollo realism (Florencio Sánchez, Javier de Viana, perhaps the first works by Armando Discépolo), ending his career with the launch of magazine La Plumaÿ(1927-1931). This article revises his project and ideas in the context of contemporary efforts in the Rio de la Plata
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