Analyzing the Effectiveness of Marketing Information Systems on Strategic Planning Efficiency: Case study of banks
In the information era, information technology development has made it possible for managers to study environment with more confidence. But the role of information systems in strategic planning process and compiling and fulfilling strategies is not clear. This essay analyses the effect of marketing...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Islamic Azad University, Tabriz Branch
2011-11-01
|
| Series: | مدیریت بهره وری |
| Subjects: | |
| Online Access: | http://jpm.iaut.ac.ir/article_519359_db75aef277864bd007e13763848eb6dd.pdf |