| Summary: | A rapid development and changes in the market environment brought a new knowledge and experiences. Tools and technics of management are becoming more and more variable. Therefore, it is neccessary to adapt such tools and methods existing in financial activities with the aim to achieve defined financial goals. Such methods will help a financial manager to manage the finances in a more effective way. Financial activies are as follows: financial planning, organizing of financial processes, financial decision, financial analysis and control. By these activities, the manager will obtain a neccessary capital for the firm, he will alocate this capital properly use it properly. And, in this way, the manager will achieve goals of the firm – strenghtening of the position on the market, increasing of the profit and cash-flow, securing of the liquidity etc. In presented article we will see, how individual financial activities can influence the achievement of the firm ´s goals, mainly its liquidity and indebtnes. By applying such activities, the firm will improve a quality of its management.
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