The Spanish Latin lover: a strictly domestic myth?

The character of the Mediterranean Latin lover became increasingly popular in late-Francoism Spain owing to a subgenre of films that exploited masculine phantasies of sexual encounters with foreign tourists. Building on a visual analysis of several media (brochures and magazines, Government propagan...

Full description

Bibliographic Details
Main Author: Alicia Fuentes Vega
Format: Article
Language:deu
Published: Association Via@ 2018-05-01
Series:Via@
Subjects:
Online Access:http://journals.openedition.org/viatourism/1671
id doaj-deab0dd36b0e44ab8d7af5da4c64174b
record_format Article
spelling doaj-deab0dd36b0e44ab8d7af5da4c64174b2021-02-09T20:32:02ZdeuAssociation Via@Via@2259-924X2018-05-011110.4000/viatourism.1671The Spanish Latin lover: a strictly domestic myth?Alicia Fuentes VegaThe character of the Mediterranean Latin lover became increasingly popular in late-Francoism Spain owing to a subgenre of films that exploited masculine phantasies of sexual encounters with foreign tourists. Building on a visual analysis of several media (brochures and magazines, Government propaganda, guidebooks and travel books, postcards), this paper examines the actual presence of the Latin lover in Spanish tourism imaginaries during the Franco dictatorship. Despite its important role in the hegemonic narrative of Spain’s tourism boom as a liberalizing factor that clashed against the regime, the myth of the Spanish Don Juan remains absent from the destination image intended for foreign audiences. This suggests that its circulation was strictly domestic, and reinforces its interpretation as a governmentality device.http://journals.openedition.org/viatourism/1671tourism imaginariesvisual cultureLatin loverDon JuanFranco dictatorship
collection DOAJ
language deu
format Article
sources DOAJ
author Alicia Fuentes Vega
spellingShingle Alicia Fuentes Vega
The Spanish Latin lover: a strictly domestic myth?
Via@
tourism imaginaries
visual culture
Latin lover
Don Juan
Franco dictatorship
author_facet Alicia Fuentes Vega
author_sort Alicia Fuentes Vega
title The Spanish Latin lover: a strictly domestic myth?
title_short The Spanish Latin lover: a strictly domestic myth?
title_full The Spanish Latin lover: a strictly domestic myth?
title_fullStr The Spanish Latin lover: a strictly domestic myth?
title_full_unstemmed The Spanish Latin lover: a strictly domestic myth?
title_sort spanish latin lover: a strictly domestic myth?
publisher Association Via@
series Via@
issn 2259-924X
publishDate 2018-05-01
description The character of the Mediterranean Latin lover became increasingly popular in late-Francoism Spain owing to a subgenre of films that exploited masculine phantasies of sexual encounters with foreign tourists. Building on a visual analysis of several media (brochures and magazines, Government propaganda, guidebooks and travel books, postcards), this paper examines the actual presence of the Latin lover in Spanish tourism imaginaries during the Franco dictatorship. Despite its important role in the hegemonic narrative of Spain’s tourism boom as a liberalizing factor that clashed against the regime, the myth of the Spanish Don Juan remains absent from the destination image intended for foreign audiences. This suggests that its circulation was strictly domestic, and reinforces its interpretation as a governmentality device.
topic tourism imaginaries
visual culture
Latin lover
Don Juan
Franco dictatorship
url http://journals.openedition.org/viatourism/1671
work_keys_str_mv AT aliciafuentesvega thespanishlatinloverastrictlydomesticmyth
AT aliciafuentesvega spanishlatinloverastrictlydomesticmyth
_version_ 1724276040727003136