Integrating a Local Asset/Resource into Tourism and Leisure Offering: The Case of Tea Resources in Longwu Town, Zhejiang Province, China
The purpose of this article is to report on a research project in the field of tea tourism. The project’s aim was to identify the prerequisites and critical success factors for and to suggest the adequate strategies to achieve an effective pairing/partnership between the tea industry and tourism/lei...
Main Authors: | Ziyi Yan, Marios Sotiriadis, Shiwei Shen |
---|---|
Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-02-01
|
Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/13/4/1920 |
Similar Items
-
The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme
by: Marios Sotiriadis, et al.
Published: (2017-12-01) -
INTERNATIONAL TOURISM - ECONOMIC PARAMETERS AND STATUS QUO
by: ENEA CONSTANTA, et al.
Published: (2015-03-01) -
Authenticity, Perceived Value and Loyalty in Marine Tourism Destinations: The Case of Zhoushan, Zhejiang Province, China
by: Yongjun Su, et al.
Published: (2021-03-01) -
Tea tourism as a marketing tool: a strategy to develop the image of Sri Lanka as an attractive tourism destination
by: P. I. N. Fernando, et al.
Published: (2017-02-01) -
Customer based brand equity for empowering Sri Lanka as a tourism destination: with special reference to tea tourism
by: K. C. Koththagoda, et al.
Published: (2016-11-01)