Language game as a means of creation and functioning of advertising text
<!DOCTYPE html><html><head></head><body><p class="w_txt_td" style="text-align: justify;"><strong><em>Aim.</em></strong> The study analyses basic constants of advertising text in terms of language game techniques and iden...
Main Author: | Ekaterina S. Kuznitsina |
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Format: | Article |
Language: | Russian |
Published: |
Moscow Region State University Editorial Office
2021-01-01
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Series: | Вестник Московского государственного областного университета |
Subjects: | |
Online Access: | http://evestnik-mgou.ru/en/Articles/View/1063 |
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