Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry

Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry

Bibliographic Details
Main Authors:	Demetris Vrontis, Alkis Thrassou
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2006-06-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1737/im_en_2006_02_Vrontis.pdf

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