Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry

Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry

Bibliographic Details
Main Authors: Demetris Vrontis, Alkis Thrassou
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2006-06-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1737/im_en_2006_02_Vrontis.pdf
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spelling doaj-de5526e23be94ea2bec0a625a188219e2020-11-25T03:47:20ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262006-06-01221737Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage IndustryDemetris VrontisAlkis Thrassouhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1737/im_en_2006_02_Vrontis.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Demetris Vrontis
Alkis Thrassou
spellingShingle Demetris Vrontis
Alkis Thrassou
Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry
Innovative Marketing
author_facet Demetris Vrontis
Alkis Thrassou
author_sort Demetris Vrontis
title Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry
title_short Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry
title_full Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry
title_fullStr Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry
title_full_unstemmed Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry
title_sort situation analysis and strategic planning: an empirical case study in the uk beverage industry
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2006-06-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1737/im_en_2006_02_Vrontis.pdf
work_keys_str_mv AT demetrisvrontis situationanalysisandstrategicplanninganempiricalcasestudyintheukbeverageindustry
AT alkisthrassou situationanalysisandstrategicplanninganempiricalcasestudyintheukbeverageindustry
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