Television Advertisements: A Reception Study

Television Advertisements: A Reception Study

This paper focuses on an analysis of advertising reception and explores how audiences interpret advertisements. The study attempted to answer how female and male participants interpret advertisements with symbolic expressions and advertisements with direct messages. The main purpose is to define dif...

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Bibliographic Details
Main Authors: Figen Ebren, Yeşim Çelik
Format: Article
Language:English
Published: Turkish Online Journal of Qualitative Inquiry (TOJQI) 2011-07-01
Series:Turkish Online Journal of Qualitative Inquiry
Subjects:
Reception
television advertisements
gender
Online Access:http://www.tojqi.net/articles/TOJQI_2_3/TOJQI_2_3_Article_4.pdf

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