Assessment of the Impact of Experience Marketing Dimensions on City Loyalty
The article aims to identify the importance of experience marketing dimensions for city residents’ and visitors’ loyalty. The theoretical part of this article analyses the concepts of experience and city marketing, city customers and their importance to the city, and distinguishes the main dimension...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-12-01
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| Series: | Organizacijų Vadyba: Sisteminiai Tyrimai |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/mosr-2020-0016 |