Destination Attributes – Its Role on Constructing Image of Bandung as A MICE Destination in Indonesia
The MICE business continuously grow. Therefore, the MICE organizer provides an assessment of the city’s destination attributes. The purpose of this study is to disclose the forming factors of the destination. This study uses multiple regression analysis methods with a sample of 150 respondents. Two...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Pasundan
2018-11-01
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| Series: | Kontigensi: Jurnal Ilmiah Manajemen |
| Online Access: | http://jurnal.dim-unpas.web.id/index.php/JIMK/article/view/55 |