MODAL ANTECEDENTS OF SOCIAL MEDIA USAGE MOTIVATIONS FOR GENERATION Z IN KAZAKHSTAN
The phenomenon of social media and consequent transformations of our life and work represent a research interest in the area of people’s online behavior, which increasingly impacts marketing science and practice. Prior studies investigated motivational factors of social media usage. This research ai...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Al-Farabi Kazakh National University
2020-03-01
|
| Series: | Хабаршысы. Экономика сериясы |
| Subjects: | |
| Online Access: | https://be.kaznu.kz/index.php/math/article/view/2175/2084 |