Reality Branding

Reality Branding

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Artiklen tager ’reality branding’ som udgangspunkt for at diskutere markedsføringens kultur- og livsstilsproducerende potentialer på en mediearena, hvor den kommercielle og hverdagslige virkelighed smelter sammen i virksomheders og konsumenters ’joint effort’ i at skabe meningsfyldte histori...

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Bibliographic Details
Main Author:	Adam Arvidsson
Format:	Article
Language:	Danish
Published:	Sammenslutningen af Medieforskere i Danmark (SMID) 2004-09-01
Series:	MedieKultur: Journal of Media and Communication Research
Online Access:	http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/1254

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