LE CITIZEN RELATIONSHIP MANAGEMENT (CIRM) DANS LES ADMINISTRATIONS PUBLIQUES MAROCAINES: UNE ETUDE EXPLORATOIRE
Les citoyens sont devenus de plus en plus exigeants envers les administrations publiques et veulent être traités comme des clients et fournir des services plus interactifs, opportuns et personnalisés. Ainsi, la Citizen Relationship Management (CiRM) intéresse de pl...
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