Corporate Responsibility and Hypercompetition. The IKEA Case
The rapid changes caused by growing complexity, accelerating technological innovation and globalisation, have driven companies to play a precise economicsocial role. Hypercompetition implies a substantial change in a company’s strategic objectives: every advantage gained over the rivals is rapidly i...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Niccolò Cusano University-Rome
2005-06-01
|
| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/article/view/9209 |