Corporate Responsibility and Hypercompetition. The IKEA Case

• Main Author: Elisa Arrigo
• Format: Article
• Language: English
• Published: Niccolò Cusano University-Rome 2005-06-01
• Series: Symphonya
• Subjects: corporate responsibility; corporate social responsibility; organisational culture; responsible corporate culture; hypercompetition; the ikea case
• Online Access: https://symphonya.unicusano.it/article/view/9209

The rapid changes caused by growing complexity, accelerating technological innovation and globalisation, have driven companies to play a precise economicsocial role. Hypercompetition implies a substantial change in a company’s strategic objectives: every advantage gained over the rivals is rapidly imitated and surpassed. Hypercompetition needs from the company the ability to control simultaneously: costs and quality; timing and know-how; strengths and weaknesses; financial resources. Following the expansion of its target market which has become global, a company often adopts a network structure. The network requires the activation of relations with local interlocutors and presupposes a coordinated system of values inside the organisation.