Clustering of Customers Based on Shopping Behavior and Employing Genetic Algorithms

Clustering of customers is a vital case in marketing and customer relationship management. In traditional marketing, a market seller is categorized based on general characteristics like clients’ statistical information and their lifestyle features. However, this method seems unable to cope with toda...

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Bibliographic Details
Main Author: E. P. Bafghi
Format: Article
Language:English
Published: D. G. Pylarinos 2017-02-01
Series:Engineering, Technology & Applied Science Research
Subjects:
Online Access:http://etasr.com/index.php/ETASR/article/download/752/454

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