Clustering of Customers Based on Shopping Behavior and Employing Genetic Algorithms
Clustering of customers is a vital case in marketing and customer relationship management. In traditional marketing, a market seller is categorized based on general characteristics like clients’ statistical information and their lifestyle features. However, this method seems unable to cope with toda...
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| Format: | Article |
| Language: | English |
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D. G. Pylarinos
2017-02-01
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| Series: | Engineering, Technology & Applied Science Research |
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| Online Access: | http://etasr.com/index.php/ETASR/article/download/752/454 |