Rhetorics of possibility and inevitability in commercial drone tradescapes
Drones have been posited as the "signature device of the present moment" (Noys, 2014). Whilst research into the proliferation of drones in military and defence spheres is gaining notable momentum, drones in commercial and "civilian" contexts "have remained widely unnoticed i...
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| Format: | Article |
| Language: | deu |
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Copernicus Publications
2016-01-01
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| Series: | Geographica Helvetica |
| Online Access: | http://www.geogr-helv.net/71/1/2016/gh-71-1-2016.pdf |
| Summary: | Drones have been posited as the "signature device of the present moment"
(Noys, 2014). Whilst research into the proliferation of drones in military
and defence spheres is gaining notable momentum, drones in commercial and
"civilian" contexts "have remained widely unnoticed in academic research"
(Klauser and Pedrozo, 2015:285). Complementing emergent scholarship in this
area, this paper seeks to both explore and assert the trade show as a valuable
site of (industry and advocacy) community "copresence" (McCann, 2011).
Drawing upon empirical data, this paper unpacks the rhetorical framing of the
commercial drone in the trade-show environment. In so doing, it explores two
dominant rhetorical framings, or "techniques of imagination" (Kinsley,
2012:1559), of the commercial drone: those of possibility and
inevitability. Such an analysis seeks to respond to calls advocating further
attention to the "making of the drone", prior to its "functioning"
(Klauser and Pedrozo, 2015) and end-point applications. |
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| ISSN: | 0016-7312 2194-8798 |