How to purchase an order from brick and mortar retailers during COVID-19 pandemic? A rise of crowdshipping

• Main Authors: Giang Thi Thuy Huynh, Nhu Tu Bao Chung, Thanh Tuan Phung
• Format: Article
• Language: English
• Published: Growing Science 2021-01-01
• Series: International Journal of Data and Network Science
• Online Access: http://www.growingscience.com/ijds/Vol5/ijdns_2021_17.pdf

This paper aims to determine factors that affect consumers’ intention to re-purchase by combining consumers’ attitudes and satisfaction in mobile shopping via sharing economy platforms. The research sample consists of 367 valid participants in the metropolitan area of Ho Chi Minh City who experienced buying products from brick and mortar retailers by using crowdshipping service, using PLS-SEM. The results confirm that Personal Innovativeness significantly affected Perceived Ease of Use (PEOU) and trust. Consumers' attitudes toward buying products via crowdshipping services in sharing economy platforms are determined by PEOU and trust, and their satisfaction of an purchasement is impacted by Check out attributes and Delivery attributes, leading to re-purchase an order via this platform. Brick and mortar retailers need to create a corporation with crowdshipping service platforms to increase sales during COVID-19 pandemic. Besides, shipping quality should be ensured to satisfy consumers which leads to long-term usage.